Your 2021 Publicity Tool Kit

The 2021 Publicity Tool Kit is provided free EXCLUSIVELY for agents who are listed on the Association’s FIND A LOCAL AGENT DIRECTORY. They are an extra value provided to support your efforts. Please do not share this information with other agents (instead encourage them to add their listing).
Thank you.
Jesse Slome, Director
American Association for Medicare Supplement Insurance

USING THE KIT WORKS (With a little effort and time, you can be appearing in your local media)
Scott Bradley used the press release to get his name and photo posted on his local area business wire’s news report.
BUT the material only works if you give it a try (which we hope you will do).

P.S. Success Stories. I’d really appreciate seeing a scan or a link when you have success using this material. Please send to me via Email. Click here to Email Jesse Slome (thank you!).

Why Use The 2021 Publicity Tool Kit?

Because you want local leads during AEP. You want people to recognize you as a local Medicare insurance specialist (for leads and/or referrals). And, finally, because publicity is FREE (advertising is something you pay for).

The material we provide is professionally written to help you get your name published in your local newspaper. It has worked for many agents … and it can work for you (if you are willing to try).
Find the material BELOW – under the video.

What’s Provided for Your Use?

We have prepared several fill-in-the-blanks press releases that you can provide to local newspapers.

Simply download these documents. Fill in the blank information. Then provide to local media (newspapers, senior publications).

In many towns there are still local radio stations. We have provided a letter you can use to solicit interviews.

25 Minute Video: Successfully Generate Local Publicity (using This Kit)

Generating local publicity is not that hard (at least we do everything to make it simple). Watch the video specifically for Medicare insurance agents. Just click the image below. AND, if you like the info, would you kindly give it a THUMBS UP. Thanks.

Using The Provided Press Releases – Important To-Dos

Download (or Save) each Word document to your Desktop.
Delete the portions that appear in RED.
Carefully fill-in-the-blanks on the press release(s) you intend to send.
Press releases are typically spaced as shown (double spaced for the body).
Headlines can be centered and BOLD.
Proofread carefully to make sure you have completed everything (& removed all the ( ) marks)
Decide which local newspaper (or newspapers) you want to send to.
Submit your press release. TIMING IS IMPORTANT. We include some recommendations.

Press Release #1: Generic News Release

MEDICARE ASSOCIATION RECOGNIZES YOU AS LEADING PROFESSIONAL
Use this news release at any time of the year. Send to editors of local weekly newspapers in your area. Also send to business or news editors of local daily newspaper(s). Especially, if they list business people “On the Move”.

Click the link to Download the press release: 2021 Publicity Generic Replacement

Press Release #2: Open Enrollment Virtual Consultations

SENIORS OFFERED FREE VIRTUAL CONSULTATIONS DURING AEP (Oct 15-Dec 7)
Send this release to weekly newspapers at the end of September. Send to daily newspapers after Oct. 1st.

Click to Download this Press Release

Press Release #3: Get The Most Out Of AEP

GET THE MOST OUT OF MEDICARE’S 2021 OPEN ENROLLMENT
Send this release to weekly newspapers at the end of September. Send to daily newspapers after Oct. 1st.
If using #2 and #3 … spread out your timing by at least a week.

Click to Download this Press Release

Press Release #4: If You Offer Drug Plan Comparisons

SENIORS CAN SAVE $500-$600 ON YEARLY DRUG PLAN COSTS
Send this release to weekly newspapers toward the end of September. Send to daily newspapers after Oct. 1st. If using other AEP releases .. spread out your timing by at least a week.

Click to Download this Press Release

Generate Local Radio Guest Appearances (AEP 2021)

NEW FOR 2021. If you have local radio stations that broadcast Public Service shows (usually Sunday morning) or have local morning shows, call the station. Ask who to send an Email to with a suggestion for information that can benefit their listeners. Then personalize this email and send to them.
SEND END OF SEPTEMBER.

2021 Publicity Radio Station Email

REMINDER – Success Stories. I’d really appreciate seeing a scan or a link when you have success using this material.
Please send to me via Email. Click here to Email Jesse Slome (thank you!).