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How many Americans use Facebook?
An astounding 240 million men and women. Only India has more users (416 million).
What’s most important for insurance agents selling Medicare is the fact that over 20% are the key age group. These are individuals getting ready to turn 65. Or, those already on Medicare (65+) who may be looking for a different option.
Just over two-thirds (68%) of Americans access Facebook every day. Over half access it multiple times a day.
All of this makes Facebook the ideal platform for generating Medicare Supplement leads (new prospects for agents offering Medicare insurance solutions).
Every day consumers access the Association’s directory looking for a local Medicare agent.
You can add your listing. It’s easy to do. Click here to start your listing.
If you’d like to read testimonials from real agents already listed, click here.
Nothing is better than free leads. But, at the same time, you know that nothing in life is free. You are going to have to put in some time and effort to make it happen.
Generating free leads Facebook comes from delivering the right information and through organic page growth. That means having people share your information.
Admittedly, this is a long-term strategy. You may not get many leads in the short-term (if that’s your goal, you’ll need to undertake a paid ad campaign.
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. However, by engaging with your audience, building trust, creating a community, and sharing helpful info related to the products you sell, you can turn your Facebook page into an organic lead generator.