Your 2024 AEP Publicity Tool Kit

The 2024 AEP Publicity Tool Kit is provided free EXCLUSIVELY for agents listed on the Association’s FIND A LOCAL AGENT DIRECTORY.  This is an extra no-cost value I am pleased to provide in support of your efforts to grow your business.  PLEASE DO NOT SHARE this information with other agents. Instead encourage them to add their listing before AEP.
Thank you.
Jesse Slome, Director
American Association for Medicare Supplement Insurance

THE PUBLICITY KIT WORKS

It does take a little time and effort on your part.

But don’t worry. I provide SIMPLE HOW TO instructions.

Agent Scott Bradley is one of the many agents who shared results. He used the press release(s) to get his name and photo posted on his local area news.

P.S.  Success Stories.  I’d really appreciate seeing a scan or a link when you have success using this material.  Please send to me via Email.  Click here to Email Jesse Slome (thank you!).

ALSO FREE FOR AGENTS – Our 2024 AEP Facebook banners. Prepared banner artwork that you can post on Facebook to get awareness and prospects. Click Here to access now.

WHY Use The 2024 AEP Publicity Tool Kit?

1. Because you want local Medicare leads during AEP.
2. You want seniors to recognize you as a local Medicare insurance specialist.
3. Finally, because publicity is FREE (advertising is something you pay for).

The material we provide is professionally written to help you get your name published in your local newspaper.  It has worked for many agents … and it can work for you (if you are willing to try).

Find the material BELOW.

HOW TO USE The Provided Press Releases – Important To-Dos

1.  Download (or Save) the Word document to your Desktop. Pages 1 & 2 are helpful tips.
2.  Pages 3 on are the press releases.
3.  Look for the info that appear in RED. This is what you will personalize.
4.  Carefully fill-in-the-blanks on the press release(s) you intend to send.
5.  Press releases are typically spaced as shown (double spaced for the body).
6.  Headlines can be centered and BOLD.
7.   Proofread carefully to make sure you have completed everything (& removed all the ( ) marks)
8.   Decide which local newspaper (or newspapers) you want to send to.
9.   Submit your press release. TIMING IS IMPORTANT. We include some recommendations.

Click the link below to download the Word document.

2024 AEP Publicity Toolkit

If it doesn’t work, send me an Email and I will attach to the REPLY. E-mail Jesse Slome.

Press Release #1: Recognized By The Association As A Top Local Pro 

You can use this press release any time, Send it to editors at your area weekly newspapers. Also, if there’s a local newspaper, send to the Business Editor.

Press Release #2:  Maximize Your AEP Savings

Newspaper editors love sharing tips that will help readers save.
Get this release to weekly newspapers the last the end of September.  Mail – Fax – or Email to the Editor.
Send to daily newspapers around Oct. 2/3. Mail – Fax – or Email to the Local News Editor.

If you are ALSO sending Press Release #1 — spread out your timing by at least a week.

Press Release #3: If You Offer Drug Plans (Option 1)

Again, newspapers love sharing info that will help their readers save. If you offer drug plan info – this can be a great release to send.
Get this release to weekly newspapers the last the end of September.  Mail – Fax – or Email to the Editor.
Send to daily newspapers for Oct. 2/3. Mail – Fax – or Email to the Local News Editor.

Press Release #4: If You Offer Drug Plans (Option 2)

As I’ve said, newspapers love sharing savings tip. This is a second option. Pick one of the 2 during AEP 2024)… my suggestion.
Get this release to weekly newspapers the last the end of September.  Mail – Fax – or Email to the Editor.
Send to daily newspapers for Oct. 2/3. Mail – Fax – or Email to the Local News Editor.

REMINDER –  Success Stories.  I’d really appreciate seeing a scan or a link when you have success using this material.
Please send to me via Email.  Click here to Email Jesse Slome (thank you!).

GETTING THE MOST FROM YOUR DIRECTORY LISTING

A Message from Jesse Slome, Association Director

Traffic to the Association’s Find An Agent directory always increases during AEP.

But, just because you are listed, doesn’t guarantee that a consumer will contact you.

You need a great listing that will HAVE SENIORS PICK YOU!

That’s why I strongly suggest the following.

1. Click the highlighted link – enter your Zip Code and look at your listing: Check My Medicare Agent Directory Listing
2. Check your listing. Compare to other agents near you. Make sure your description will attract calls or emails.
3. Test your Email by sending yourself a test message.

Many Seniors Use The Directory To Find MA Plan Information

If you offer Medicare Advantage options, does it say so in your description?

Have You Tested Your Email?

Today, spam filters may direct Emails from the directory to your Spam or Junk folder. Test by sending yourself and email. If it lands in your Junk (spam) folder, move it to your Inbox. You want to ‘train’ your computer to recognize Emails from the Association.