Consumers Seeking Medicare Insurance Agents Drives Association Web Traffic

Traffic to the American Association for Medicare Supplement Insurance website increased by 20 percent in September compared to the prior year.

“The vast majority of the increased website traffic was consumers looking for local Medicare insurance agents,” reports Jesse Slome, director of the American Association for Medicare Supplement Insurance (AAMSI). “With Medicare’s Annual Election Period starting soon, we expect website traffic will continue to increase.”

The Association makes available the only online directory of insurance professionals who specifically offer Medicare insurance products. “Medicare is not just increasingly complex but there are more changes than ever, which means people want information and recommendations,” Slome notes. “Medicare is national but your plan choices and decisions are local.”

According to the Association website traffic is almost evenly split between men (50.1%) and women (49.9%).   Most users are turning age 65, when one becomes eligible for Medicare or already age 65 and looking for additional options.

“Consumers want impartial information and a local professional can help them make better decisions,” Slome adds. The directory lists insurance agents who offer Medicare Advantage, Medicare Supplement as well as Prescription Drug Plans (Medicare Part D).

Access to the Medicare insurance agent directory is completely free and private. “No information is required to see the listing,” Slome confirms.

Medicare Leads & Traffic: Insurance Agents Can Join Directory

The online directory of agents who offer Medicare Advantage, Medicare Supplement and Medicare drug plan options is open to all individual agents and brokers.  “Each agent gets to add their own personalized description as well as their photograph and other information,” Slome explains.  “Consumers who utilize the directory get to see agents listed within a certain radius so having a good description is of paramount importance.  You want to demonstrate why a consumer should choose you and connect with you.”

While some Zip Codes have multiple agents listed, Slome acknowledges that there are some parts of the country where the nearest agent is some distance away.  “And there are agents who haven’t completed their directory listing and that makes it unlikely a consumer will choose to connect with them.”

To learn more about adding your listing to the Medicare insurance agent directory, click the link.